tv commercials

The Smart Fish

 

  • Client Fiorucci
  • Agency / McCann, Milan
  • Director / Carlo A. Sigon

 

To save himself from a fisherman, a fish exposes his thesis: a fish based dinner is good but a dinner with Fiorucci’s cold cuts is even better. Faced with the description of salami and hams, the fisherman gives up. The fish is right.