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Sauber / Deo Dress

  • Client / Sauber
  • Agency / McCann Erickson / Milan
  • Director / ACNE
  • Award / Published on Shots



It ‘happened to everyone, at least once, to feel uncomfortable due to a moment of unexpected sweating. And in these cases the thought not to be in place can become a real paranoia. It’s what happens to the protagonist of the new Sauber spot: a manager before boarding an aircraft starts to feel “sniffed” means all the people he meets, by the check-in passengers of their flight, they have huge noses instead of the head. The solution to the problem comes through Sauber Deo Dress, the first deodorant that is applied directly on the clothes preventing and eliminating the smell of sweat.


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