- Client / Honda / Italy
- Agency / Ata De Martini / Milan
- Director / The Who
- Talent / Valentino Rossi
- Award / Published on Shots and Lürzer’s Archive
Men just love motorcycles. But what to do if you haven’t got one? This spot’s young hero (Velentino Rossi World Champion of Moto GP) shows that a humble car can communicate just the same kind of feeling – especially if it’s a Honda Civic, of course. Once again, Honda are placing their bets on elements such as imagination and the realization of one’s dreams.