Senza categoria

ERICK LOI / Creative Director / Director

Campari, Citröen, Peugeot, BMW, Ferrarelle Water, Vitasnella, Ferrero, Saiwa, FCA, Tod’s, Juventus, Telecom, Legambiente, Vodafone, L’Oreal, Coca-Cola, Unilever, Martini, Bacardi, Costa Crociere, SSL Sauber, IKEA and many other brands.

I collaborate with the University Politecnico of Milano and Accademia di Comunicazione teaching to the advertising class.

I chose advertising as a job, because I thought it could be the best way to explore and handle everything I always needed. Music, cinema, photography, graphics and the blending potential they keep within. That’s why, along many years in many agencies
through different campaigns and clients, I worked as original music-maker
for some significant tv commercials, short movie and music video. That’s why I’m trying, as a director, to enlarge my reel, and now I can mention a collaboration with