All posts filed under: Art Creative Director

Both

VISION / PHILOSOPHY Coming Soon…   CONTACT / BIO      info@bothemail.com BOTH was born in Milan in 2014, founded by the creative couple Erick Loi and Paolo Maccarini. After years we spent among the largest international advertising agencies, Both is a project dedicated to independent video making. Constantly looking for new visual inspirations and storytelling, we join every production experiment with different genres with a single conviction: of thousands of impossible ideas there is one that can realize them all.   ERICK LOI / Creative Director / Art I produce international/national TVCs and print campaigns, including digital, interactive and social elements and larger integrated campaign initiatives for clients such as Campari, Citröen, Peugeot, BMW, Ferrarelle Water, Vitasnella, Ferrero, Saiwa, Telecom, Legambiente, Vodafone, L’Oreal, Coca-Cola, Unilever, Martini, Bacardi, Costa Crociere, SSL Sauber, IKEA and many other brands. Over the past four years, I have collaborated with the University Politecnico of Milano, teaching to the advertising class. I chose advertising as a job, because I thought it could be the best way to explore and handle everything I always …