All posts tagged: independentideas

Campari / We Are Cinema

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Campari returns to the Cannes Film Festival as an official partner and celebrates the passion for cinema with the new “We Are Cinema” international campaign. It all stems from the desire to give each of us an active role: we don’t just watch cinema, we participate in its creation. We are the protagonists of our own lives. The voice of a screenwriter accompanies a multitude of very short scenes with a typically cinematic tone, elevating everyday scenes to moments of inspiration, celebrating the stories of unique characters, and transforming real life into unforgettable moments.

Santa Maria Novella / Giardini Medicei

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To reveal the “Giardini Medicei” eau de parfums line: the collection that celebrates Officina Profumo-Farmaceutica Santa Maria Novella’s commitment to preserving its indissoluble bond with Florence and its oldest and most secret fragrances, the global campaign captures the essence of the Medici Gardens: a labyrinth of historical references and creative stimuli, transforming the search for the four eau de parfums into an extraordinary visual experience amidst the splendor of the gardens of the De’ Medici dynasty, where an ancient secret is hidden: essences and rare plants have been protected by the mazes of these gardens since the Renaissance.