Client / Davide Campari, Italy Agency / Havas, Milan Director / Paolo Sorrentino Music / Pleasure, Feist Production Company / Filmmaster, Milan Post Production / EDI, Milan The commercial wants to rewrite in visionary a story that tells the creation of passion in the world. Campari’s film opens with two parallel stories: in a mysterious bar, the wise hands of a bartender create an American Campari, while in his atelier an artist creates a feminine figure who is becoming the first woman on earth. Right after our Eve meets for the first time a young man, Adam, in a timeless place. BACKSTAGE
The heart of the campaign is the perfect driver’s connection to the road and with the outside world, thanks to on-board technologies. The TV spot shot in Cape Town shows all this with a humorous hyperbole: the fingers of the driver have a “superpower” that makes him have full control of everything that happens outside the car, and make it able to take action at a distance, to break the monotony of a party on the terrace and deal a strong blow to the sparring partner in a gym. Agency Havas Milan + BETC Paris Client Peugeot Intl Director Thomas Garber Production Company Moonwalk Films Music The Girl / The Kungs
Client / Campari S.p.a Agency / Havas Worldwide, Milan Director / Ne-o, London Production Company / Stink, London – Filmmaster, Milan Post Production / Glassworks, London Music / Get fresh with you – Teddybears Feat. Redfox. Awards / ADCI, Shortlist Campari Soda, the iconic Italian aperitif brand, introduces a new alternative way to drink Camparisoda and to enjoy aperitif hours. The world Camparisoda mixes with other ingredients, it becomes more open and it lasts longer. The communication area stays on the topic of friendship but it evolves surprisingly as the product does. With Camparisoda an aperitif with friends lasts longer. Longer they drink Camparisoda, longer they stay together: friends will have more time to know each other better, to establish relationships, to chat and to “get closer”. Aperitif lasts longer, friends get closer.
Client / Campari / Italy Agency / Havas Worldwide / Milan Director / Alberto Colombo The creative idea is developed around the concept of the aperitif, understood as a unique moment. If it is true that the duration of an instant depends on the intensity with which is experienced, the new film Campari dilate the nuances typical aperitif. An exchange of glances, unforeseen and unexpected encounters are a mix of experiences that revolve around the new cocktail. For the launch of the new Campari Orange Passion dedicated to home consumption and out of the bar, Campari realized a new spot that perform with surprise effect on the recognition and success of the commercial launch Campari Orange Passion on TV in the previous two years. BACKSTAGE
Client / SSL / Europe Agency / McCann Erickson / Milan Director / ACNE Award / ADCI Durex recruit Mozart for their latest hilarious advertising for Play O, the orgams enhancing gel for women. There are 30 seconds of perfectly groomed young women in the back-arching, pupils-dilating throes of carnal abandon – either in flagrante delicto with a partner, or in the bath, or pressed against a window, that sort of thing – and the music Durex have chosen to accompany it is the Queen of the Night’s Act Two aria from Mozart’s Magic Flute. The people at Durex judiciously repeat the very highest part of the phrase (“O” is tha name of the product), amplifying the sensual excess of the moment and the women’s pleasure, thanks, presumably, to judicious use of Play O. It sort of makes sense in terms of the deliberate extremity of the vocal acrobatics Mozart demands from his. The reason the ad works is the unwritten equation between high-pitched operatic excess and physical or emotional extremity, above all in women.
Client / SSL / Italy Agency / McCann Erickson / Milan Director/ Bart Timmer Award /
Client / Campari Agency / Havas Worldwide / Milan Director / Giuseppe Capotondi Award / Grand Prix NC Award The commercial aims to be a celebration of sociability and complicity, typical features of people really close to each other. Camparisoda becomes the ingredient crisp and casual, the inevitable aperitif, ideal with this special moment to share with friends. The creative idea is developed around the product, capable of transforming a drink with old friends in a unique opportunity. A group of guys can be found at the local bar for a round of Camparisoda. From the daily routine of these guys we, attend the birth of synchrony, a rhythmic sequence of habits and complicity that generates movements linked together. Same time, same round. Everything happens in absolute simultaneity. Because when you’re close to your friends, you can predict their actions and conversations, with harmony all around. backstage