All posts filed under: design

Bottega Veneta / The Invisible Store

Bottega Veneta’s brand identity is built on subtlety and the confidence of understatement. Shanghai. The Italian brand will be present at Plaza 66, in the heart of the Chinese metropolis, with The invisible shop. As the name suggests, the new concept store is almost invisible. Without sporting logos, the pop-up blends perfectly with the reflections of the windows of competing brands, going almost completely unnoticed. In contrast to a world where pop-up branding is often very strong, the maison’s new space deliberately transcends the idea of physical limitation, reflecting the true essence of discretion and sensuality, and subverting the very perception of see-through. Agency / Independent Ideas, Publicis Client / Bottega Veneta Awards / Silver + Bronze Cannes Lions / Silver + Bronze Clio Awards / Silver + Bronze Eurobest / Gold + Silver + Short ADCI / Shortlist Andy Awards / Shortlist D&AD

Camparisoda Limited Edition

Client / Campari, Milan Agency / Havas WW, Milan Awards / ADCI, Silver / Published On 200 Best Packaging Design 2017/18 Lürzer’s Archive   Camparisoda has always celebrated true friendship. Since 1932, the glass bottle designed by Depero is an icon of the Italian aperitif. Every day at 07:00 pm it encourages friends to stay together, as a social catalyst. To support the concept of a close friendship, this limited edition wears an unusual cover, tailor-made and characterized by a red velcro. Each toast will become a sharing moment defined by the Camparisoda unifying effect: friendships can not help but become even closer.      

Ferrarelle / Life Inside

  Client / Ferrarelle s.p.a / Italy Agency / Havas Worldwide / Milan Digital Artist / Diemick / Milan Award / Published on Lürzer’s Archive / Silver ADCI   others   PRESS   in the city…

Ferrarelle / Stories

Client / Ferrarelle / Italy Agency / Havas Worldwide / Milan   Illustrator / Sergio Mora / Barcelona ”  The journey of water which does good work. Once upon a time there was, and unfortunately there still is today, a place where the water is so inaccessible that children have to walk for an entire day to reach it, without leaving them any time left to go to school. Once upon a time there was, but fortunately there isn’t any longer, the exact same situation in many villages in Eritrea. Why no longer? Because one day a wonderful project came to the area: “The water which does good work”. This operation organised by Unicef with the support of Ferrarelle is bringing water to 44 schools, forever. Quenching the thirst of 13,000 children, not only for water, but for knowledge too. Once upon a time there was, and there will continue to be: because Ferrarelle intends to support this project permanently. To bring water, and a better future, to more and more children. Now there’s a happy ending. The …

Citroën / DS4 Posters

translation: Repeat after me: “I don’t take orders from anyone”. Drive with your head held high. How long is your leash?     translation: Obey yourself. Revolt. You do not have a bad temper. You just have temper. Don’t think before you speak. Just speak loud.     translation: Sort yourself out. But out where is your decision only. Guide your thoughts in the wrong direction. Trust yourself. You do not know anyone from a longest time.     For the launch event in Italy, Citroen DS4 has been designed, for the larger Citroen showroom in Milan, a poster campaign that supports the concept of the movie “Not for the Yes Men”.   Client / Citroën / Italy Agency / Havas Worldwide / Milan