design, Lürzer's Archive

Camparisoda Limited Edition

  • Client / Campari, Milan
  • Agency / Havas WW, Milan
  • Awards / ADCI, Silver / Published On 200 Best Packaging Design 2017/18 Lürzer’s Archive




Camparisoda has always celebrated true friendship.

Since 1932, the glass bottle designed by Depero is an icon of the Italian aperitif. Every day at 07:00 pm it encourages friends to stay together, as a social catalyst.

To support the concept of a close friendship, this limited edition wears an unusual cover, tailor-made and characterized by a red velcro.

Each toast will become a sharing moment defined by the Camparisoda unifying effect: friendships can not help but become even closer.