Autore: bothweb

ERICK LOI / Creative Director / Director Campari, Citröen, Peugeot, BMW, Ferrarelle Water, Vitasnella, Ferrero, Saiwa, FCA, Tod’s, Juventus, Telecom, Legambiente, Vodafone, L’Oreal, Coca-Cola, Unilever, Martini, Bacardi, Costa Crociere, SSL Sauber, IKEA and many other brands. I collaborate with the University Politecnico of Milano and Accademia di Comunicazione teaching to the advertising class. I chose advertising as a job, because I thought it could be the best way to explore and handle everything I always needed. Music, cinema, photography, graphics and the blending potential they keep within. That’s why, along many years in many agenciesthrough different campaigns and clients, I worked as original music-makerfor some significant tv commercials, short movie and music video. That’s why I’m trying, as a director, to enlarge my reel, and now I can mention a collaboration with

Juventus / App

Client / Juventus Agency / Independent Ideas Production Company / Indaco Director / Nicholas Pezzarossi Launch of the new Digital Ecosystem by Juventus: a renewed website and a new official App to connect the users to all the black and white world, wherever they are.

No_Code / Mantra

Director’s cut / Client / Tod’s Agency / Independent Ideas Production Company / Karen Film Director / Alberto Colombo Executive Producer / Tommaso Pellicci Director of Photography / Alessandro Pavoni Producer / Stefano Ottorino Set Designer / Benjamin Vlassenroot Stylist / Lea Bevilacqua Make-up Artist / Antonella Sorrenti Editor / Tania Bornacin Post Production / Davide Romanoni Casting Director / Martina Mozzillo Music / Francesco Fantini Award / Silver, Bronze, Shortlist, ADCI Special thanks Carlotta Mantelli for the voice. Life is a matter of codes. So is fashion: made of catwalks, seasons, styles and retail models defining the rules of the industry. No_Code is the capsule collection by Tod’s that challenges these rules, creating a label with unpredictable releases and an undefinable identity. Presented in Milan during the S/S 2019 fashion week, the No_Code video mantra investigates on the nature of the many codes we live with everyday. Video, photography, graphic design and other details of the film are all treated with a unique way of thinking: “know the rules, so you can challenge them.”

Abarth / Scorpioneoro

Client / FCA Production Company / Oltrefargo Agency / Independent Ideas Director / Alberto Colombo Director of Photography / Alessandro Bolzoni Executive Producer / Federico Mazzola Producer / Nicolò Dragoni Editor / Tania Bornacin Post Production / Marcello Sanna e Band 3D Production / Rendermate Music / Francesco Fantini

Citroën / DS4

In 2011, Citroën Worldwide launched a new car. By temperament “maverick” it comes out of the box of the international market with a powerful engine, with comfortable spaces, with practical dimensions. This is not an SUV, not a sedan, not a coupe. It ‘s another thing, is the new DS4. Client / Citroën Europe Agency / Havas Worldwide, Milan / H, Paris Director / Tom Kan / Quad / Paris Award / Le Club des AD

Campari Creation by Paolo Sorrentino

  Client / Davide Campari, Italy Agency / Havas, Milan Director / Paolo Sorrentino Music / Pleasure, Feist Production Company / Filmmaster, Milan Post Production / EDI, Milan   The commercial wants to rewrite in visionary a story that tells the creation of passion in the world. Campari’s film opens with two parallel stories: in a mysterious bar, the wise hands of a bartender create an American Campari, while in his atelier an artist creates a feminine figure who is becoming the first woman on earth. Right after our Eve meets for the first time a young man, Adam, in a timeless place. BACKSTAGE