ERICK LOI / Creative Director / Director Abarth, Bacardi, BMW, Campari, Citröen, CocaCola, Costa Crociere, Ikea, Juventus FC, Ferrarelle Water, Ferrero, Legambiente, L’Oreal, Martini, Peugeot, Saiwa, TIM, Tod’s, Unilever, Vitasnella, Vodafone, and many other brands. I collaborate with the Università Politecnico di Milano and Accademia di Comunicazione teaching to the advertising classes. “Advertising like a way to explore and manage everything I ever need. Music, cinema, photography, graphics, design but above all the blending potential they keep within.” firstname.lastname@example.org email@example.com https://www.linkedin.com/in/erick-loi
Bottega Veneta’s brand identity is built on subtlety and the confidence of understatement. Shanghai. The Italian brand will be present at Plaza 66, in the heart of the Chinese metropolis, with The invisible shop. As the name suggests, the new concept store is almost invisible. Without sporting logos, the pop-up blends perfectly with the reflections of the windows of competing brands, going almost completely unnoticed. In contrast to a world where pop-up branding is often very strong, the maison’s new space deliberately transcends the idea of physical limitation, reflecting the true essence of discretion and sensuality, and subverting the very perception of see-through. Agency / Independent Ideas, Publicis Client / Bottega Veneta Awards / Silver + Bronze Cannes Lions / Silver + Bronze Clio Awards / Silver + Bronze Eurobest / Gold + Silver + Short ADCI / Shortlist Andy Awards / Shortlist D&AD
Client / Campari / Worldwide Agency / Havas Worldwide / Milan Photographer / Dimitri Daniloff / Paris Talent / Milla Jovovich backstage
Client / Ifis Bank Agency / Independent Ideas Production Company / Haibun Director / Danxzen + Bax Post Photo / Davide Cattelan Music / Spicyo
Client / Juventus Agency / Independent Ideas Production Company / Indaco Director / Nicholas Pezzarossi Launch of the new Digital Ecosystem by Juventus: a renewed website and a new official App to connect the users to all the black and white world, wherever they are.
Client Maserati Agency Independent Ideas Production Company Monogrid Director Fabrizio Accettulli Dop Virtual Production Lucio Pontoni Dop Premiere Stefano Bella Maserati continues its evolutionary path towards the complete electrification of the range, with the new Levante Hybrid. The new hybrid SUV is unveiled 360 degrees in a spectacular global digital preview: “Performance Charged. Nicki Shields (Broadcaster and Journalist) launches an unprecedented and fascinating performance by Dardust, pianist, composer and producer who was inspired by the Maserati sound to compose a new original song. We will be welcomed by David Beckham, Global Brand Ambassador, new entry in the Maserati world. A beam of light, generated by the car itself, will lead us through fascinating boundless scenarios that extend on any road.
Director’s cut / Client / Tod’s Agency / Independent Ideas Production Company / Karen Film Director / Alberto Colombo Executive Producer / Tommaso Pellicci Director of Photography / Alessandro Pavoni Producer / Stefano Ottorino Set Designer / Benjamin Vlassenroot Stylist / Lea Bevilacqua Make-up Artist / Antonella Sorrenti Editor / Tania Bornacin Post Production / Davide Romanoni Casting Director / Martina Mozzillo Music / Francesco Fantini Award / Silver, Bronze, Shortlist, ADCI Special thanks Carlotta Mantelli for the voice. Life is a matter of codes. So is fashion: made of catwalks, seasons, styles and retail models defining the rules of the industry. No_Code is the capsule collection by Tod’s that challenges these rules, creating a label with unpredictable releases and an undefinable identity. Presented in Milan during the S/S 2019 fashion week, the No_Code video mantra investigates on the nature of the many codes we live with everyday. Video, photography, graphic design and other details of the film are all treated with a unique way of thinking: “know the rules, so you can challenge them.”
Client / FCA Production Company / Oltrefargo Agency / Independent Ideas Director / Alberto Colombo Director of Photography / Alessandro Bolzoni Executive Producer / Federico Mazzola Producer / Nicolò Dragoni Editor / Tania Bornacin Post Production / Marcello Sanna e Band 3D Production / Rendermate Music / Francesco Fantini
In 2011, Citroën Worldwide launched a new car. By temperament “maverick” it comes out of the box of the international market with a powerful engine, with comfortable spaces, with practical dimensions. This is not an SUV, not a sedan, not a coupe. It ‘s another thing, is the new DS4. Client / Citroën Europe Agency / Havas Worldwide, Milan / H, Paris Director / Tom Kan / Quad / Paris Award / Le Club des DA
Client / Peugeot, Italy Agency / Havas, Milan Director / Stefano Accorsi Production Company / Think Cattleya Awards / Bronze Cyber ADCI, Shortlist Branded Content ADCI #sensationdriver is a branded content project focusing on the concept of «sensations», that is an integral part of Peugeot brand identity. The outstanding narcisistic and unscrupulous Accorsi, but also and mainly self-mocking, is the main character of a funny and fascinating trip in the world of the emotions. The web serie tells the day of the most important test sample of his whole life: the prologue is common to each episode, meanwhile the daily perfomance changes on the basis of the sensation with whom the character chose – aboard the Peugeot automotive – the way to go to the casting. The 3 first episodes were realeased on the 15 of February, and the others 3 were published individualy one week after the other. On the devoted website http://www.peugeotsensationdriver.it the users were able to interact with the prologue through a freeze frame thanks to a «sliding doors» style. …