Autore: bothweb


VISION / PHILOSOPHY Coming Soon…   CONTACT / BIO BOTH was born in Milan in 2014, founded by the creative couple Erick Loi and Paolo Maccarini. After years we spent among the largest international advertising agencies, Both is a project dedicated to independent video making. Constantly looking for new visual inspirations and storytelling, we join every production experiment with different genres with a single conviction: of thousands of impossible ideas there is one that can realize them all.   ERICK LOI / Creative Director / Art I produce international/national TVCs and print campaigns, including digital, interactive and social elements and larger integrated campaign initiatives for clients such as Campari, Citröen, Peugeot, BMW, Ferrarelle Water, Vitasnella, Ferrero, Saiwa, Telecom, Legambiente, Vodafone, L’Oreal, Coca-Cola, Unilever, Martini, Bacardi, Costa Crociere, SSL Sauber, IKEA and many other brands. Over the past four years, I have collaborated with the University Politecnico of Milano, teaching to the advertising class. I chose advertising as a job, because I thought it could be the best way to explore and handle everything I always …

Peugeot Sensationdriver by Stefano Accorsi

  Client / Peugeot, Italy Agency / Havas, Milan Director / Stefano Accorsi Production Company / Think Cattleya Awards / Bronze Cyber ADCI, Shortlist Branded Content ADCI   #sensationdriver is a branded content project focusing on the concept of «sensations», that is an integral part of Peugeot brand identity. The outstanding narcisistic and unscrupulous Accorsi, but also and mainly self-mocking, is the main character of a funny and fascinating trip in the world of the emotions. The web serie tells the day of the most important test sample of his whole life: the prologue is common to each episode, meanwhile the daily perfomance changes on the basis of the sensation with whom the character chose – aboard the Peugeot automotive – the way to go to the casting. The 3 first episodes were realeased on the 15 of February, and the others 3 were published individualy one week after the other. On the devoted website the users were able to interact with the prologue through a freeze frame thanks to a «sliding doors» style. …

Campari Creation by Paolo Sorrentino

  Client / Davide Campari, Italy Agency / Havas, Milan Director / Paolo Sorrentino Music / Pleasure, Feist Production Company / Filmmaster, Milan Post Production / EDI, Milan   The commercial wants to rewrite in visionary a story that tells the creation of passion in the world. Campari’s film opens with two parallel stories: in a mysterious bar, the wise hands of a bartender create an American Campari, while in his atelier an artist creates a feminine figure who is becoming the first woman on earth. Right after our Eve meets for the first time a young man, Adam, in a timeless place. BACKSTAGE    

Peugeot 208 / Connected Energy

The heart of the campaign is the perfect driver’s connection to the road and with the outside world, thanks to on-board technologies. The TV spot shot in Cape Town shows all this with a humorous hyperbole: the fingers of the driver have a “superpower” that makes him have full control of everything that happens outside the car, and make it able to take action at a distance, to break the monotony of a party on the terrace and deal a strong blow to the sparring partner in a gym.   Agency Havas Milan + BETC Paris Client Peugeot Intl Director Thomas Garber Production Company Moonwalk Films Music The Girl / The Kungs