Client / Campari / Italy Agency / Havas Worldwide / Milan Music / Ettore della Campa / Gianfranco Clerici / Erick Loi
Client / Davide Campari, Italy Agency / Havas, Milan Director / Paolo Sorrentino Music / Pleasure, Feist Production Company / Filmmaster, Milan Post Production / EDI, Milan The commercial wants to rewrite in visionary a story that tells the creation of passion in the world. Campari’s film opens with two parallel stories: in a mysterious bar, the wise hands of a bartender create an American Campari, while in his atelier an artist creates a feminine figure who is becoming the first woman on earth. Right after our Eve meets for the first time a young man, Adam, in a timeless place. BACKSTAGE
The heart of the campaign is the perfect driver’s connection to the road and with the outside world, thanks to on-board technologies. The TV spot shot in Cape Town shows all this with a humorous hyperbole: the fingers of the driver have a “superpower” that makes him have full control of everything that happens outside the car, and make it able to take action at a distance, to break the monotony of a party on the terrace and deal a strong blow to the sparring partner in a gym. Agency Havas Milan + BETC Paris Client Peugeot Intl Director Thomas Garber Production Company Moonwalk Films Music The Girl / The Kungs
Client / Campari S.p.a Agency / Havas Worldwide, Milan Director / Ne-o, London Production Company / Stink, London – Filmmaster, Milan Post Production / Glassworks, London Music / Get fresh with you – Teddybears Feat. Redfox. Awards / ADCI, Shortlist Campari Soda, the iconic Italian aperitif brand, introduces a new alternative way to drink Camparisoda and to enjoy aperitif hours. The world Camparisoda mixes with other ingredients, it becomes more open and it lasts longer. The communication area stays on the topic of friendship but it evolves surprisingly as the product does. With Camparisoda an aperitif with friends lasts longer. Longer they drink Camparisoda, longer they stay together: friends will have more time to know each other better, to establish relationships, to chat and to “get closer”. Aperitif lasts longer, friends get closer.
Client / Juventus Agency / Independent Ideas Production Company / Indaco Inaugurate the 2020/2021 football season through a motivating video that celebrates the incredible Juventus winning attitude.We gave voice to Perseverance: the main character of the whole black and white history. The only one that pushes to give always the best and win. Over and over again.
screenplay and direction / Erick Loi, Paolo Maccarini, Both post productions / Toboga, Milan music / Sam & The Black Seas A love story between a girl and a dummy. It starts from elementary school and, like in the best fairytales, goes on untill the adult age. Video for the song “The love we owe” by Sam & The Black Seas, the story in some way try to answer the main question of the lyrics: is it love the love we owe? Shooted in Italy in Milano, Como and Chieti with no budget. PRESS storyboard backstage
“The Game” is the second single released on the Atomic Fat label and was mixed by Matteo Sandri at Mono Studio and mastered by Giovanni Versari at the La Maestà studio. It is the story of a man looking at himself and feeling displeased. He is always searching for something new, maybe better. This is a story of attempts, of anger, of dreams and of madness. Special thanks to Alberto Ponticelli for the drawings – (Marvel, Vertigo, Comix). http://www.albertoponticelli.com screenplay and direction / Erick Loi, Paolo Maccarini / Both dop / Fabio Casati assistant director / Paolo Bartoli set designer / Mirko Sala production company / The family / Milan post production / Band / Milan sound design / Enzo Casucci label / AtomicFat / London BACKSTAGE PRESS
Client / Ferrarelle s.p.a / Italy Agency / Havas Worldwide / Milan Digital Artist / Diemick / Milan Award / Silver ADCI _________________________________________________________________ Client / SSL / Italy Agency / McCann Erickson / Milan Illustrator / Sergi Sanchez / Barcelona Award / Silver, Bronze ADCI _________________________________________________________________ “Each week, the Ferrari legend in every detail.” Client / Gazzetta dello Sport / Italy Agency / McCann Erickson / Milan 3D Designer/ Alessandro Bavari _________________________________________________________________ Client / SSL / Italy Agency / McCann Erickson / Milan Illustrator / Sergi Sanchez / Barcelona Music / Pietro Paletti Award / Silver, Bronze ADCI _________________________________________________________________ Client / Weight Watchers / Italy Agency / McCann Erickson / Milan Photographer / Gabriele Inzaghi Award / Cristal, Bronze
Client / Campari, Milan Agency / Havas WW, Milan Awards / ADCI, Silver / Published On 200 Best Packaging Design 2017/18 Lürzer’s Archive Camparisoda has always celebrated true friendship. Since 1932, the glass bottle designed by Depero is an icon of the Italian aperitif. Every day at 07:00 pm it encourages friends to stay together, as a social catalyst. To support the concept of a close friendship, this limited edition wears an unusual cover, tailor-made and characterized by a red velcro. Each toast will become a sharing moment defined by the Camparisoda unifying effect: friendships can not help but become even closer. https://www.luerzersarchive.com/en/magazine/print-detail/davide-campari-64832.html
A guy is about to do something that will definitely regret. He wanders through the city at night, thinking about all the choices that led him to make that decision. He will discover that when everything goes wrong, something can go even worse. Based on a story by Dario Villa screenplay and direction / Erick Loi, Paolo Maccarini, Both director of photography / Davide Bellocchio camera assistant / Mattia Lunardi editing + color grading / Both sound design / Enzo Casucci music / Sam And The Black Seas PRESS STORYBOARD