Autore: bothweb

Ferrarelle / Life Inside

  Client / Ferrarelle s.p.a / Italy Agency / Havas Worldwide / Milan Digital Artist / Diemick / Milan Award / Published on Lürzer’s Archive / Silver ADCI   others   PRESS   in the city…

Appleton Rum / Dream Job

Client / Campari / Italy Agency / Havas Worldwide / Milan     With the aim to support the launch of Appleton Estate Jamaica Rum in Italy, the Campari Group commissioned Havas Worldwide Milan to design the creative concept and build a strategic activity that can engage users with an unconventional high viral potential. Thus was born The Chiringuito Appleton Rum launched with #mollotutto, which will provide an opportunity, in February 2015, to experience the atmosphere at the Jamaican Chiringuito Appleton and explore Jamaica and its traditions. Promoted on the web and supported by social channels and a viral video campaign on air since September 2014, the initiative will provide an opportunity for professional people who want to throw the daily routine behind and get through the challenge launched by Appleton Estate Rum. All applicants could open their candidacy on the digital platform until September 20 by uploading a video presentation. Until October 18 there will be a phase of interview in which the top 30 candidates, identified by a screening, will be interviewed to determine the 10 finalists. In the final … / Perception / Fashion Movie

Can we judge a book by it’s cover? It depends. We wanted play on this idiom, unhinging the metaphor and demonstrating one of the highest power of fashion: to give people the possibility to gain the appearance and personality they desire, allowing them to play out and realize their sexuality identity, being perceived as something else than themselves. Fashion can make one be what he/she wishes to be. screenplay and direction / Erick Loi, Gabriele Inzaghi director of photography / Mauro Chiarello color grading / Toboga, Milan executive producer / Cristina Dell’Oro music / Nicolò Fragile / Gianfranco Clerici / Erick Loi BACKSTAGE STORYBOARD PRESS

4 Single Fathers / Opening Credits

Client / Indiana Production Agency / The Hatch Studio / Milan Animator / Macaia / Berlin   4 Single Fathers is a comedy/drama about four Italian single fathers trying to cope with American ex-wives, children, family, and new relationships, set in New York and Rome. Director: Paolo Monico Writers: Craig Carlisle, Gabriele Muccino, Liz Tuccillo Stars: Alessandro Gassman, Jeanine Bartel, Joe Urla, Francesco Queen  

Legambiente / Calendar

Client / Legambiente Agency / Havas Worldwide / Milan Photographer / LSD / Milan Award / Short List Cannes Lions / Silver ADCI To celebrate its 30th anniversary, which fell at Christmas time, Legambiente draws attention to recycling and responsible consumption with a gift. Every 28 years, dates match. This proves that even an old calendar becomes new again. So, we created a special insert where people could remove the calendar to hang on the wall. A rubber stamp wished Happy Old Year and encouraged commitment to start the year with a resolution: RECYCLE.

Campari / Cocktail Recipes

Client / Campari / Italy Agency / Havas Worldwide / Milan Director / Alberto Colombo   The creative idea is developed around the concept of the aperitif, understood as a unique moment.  If it is true that the duration of an instant depends on the intensity with which is experienced, the new film Campari dilate the nuances typical aperitif. An exchange of glances, unforeseen and unexpected encounters are a mix of experiences that revolve around the new cocktail.     For the launch of the new Campari Orange Passion dedicated to home consumption and out of the bar, Campari realized a new spot that perform with surprise effect on the recognition and success of the commercial launch Campari Orange Passion on TV in the previous two years.     BACKSTAGE