- Client / Legambiente
- Agency / Havas Worldwide / Milan
- Photographer / LSD / Milan
- Award / Short List Cannes Lions / Silver ADCI
To celebrate its 30th anniversary, which fell at Christmas time, Legambiente draws attention to recycling and responsible consumption with a gift. Every 28 years, dates match. This proves that even an old calendar becomes new again. So, we created a special insert where people could remove the calendar to hang on the wall. A rubber stamp wished Happy Old Year and encouraged commitment to start the year with a resolution: RECYCLE.