Client Maserati Agency Independent Ideas Production Company Monogrid Director Fabrizio Accettulli Dop Virtual Production Lucio Pontoni Dop Premiere Stefano Bella Maserati continues its evolutionary path towards the complete electrification of the range, with the new Levante Hybrid. The new hybrid SUV is unveiled 360 degrees in a spectacular global digital preview: “Performance Charged. Nicki Shields (Broadcaster and Journalist) launches an unprecedented and fascinating performance by Dardust, pianist, composer and producer who was inspired by the Maserati sound to compose a new original song. We will be welcomed by David Beckham, Global Brand Ambassador, new entry in the Maserati world. A beam of light, generated by the car itself, will lead us through fascinating boundless scenarios that extend on any road.

  Client / Peugeot, Italy Agency / Havas, Milan Director / Stefano Accorsi Production Company / Think Cattleya Awards / Bronze Cyber ADCI, Shortlist Branded Content ADCI   #sensationdriver is a branded content project focusing on the concept of «sensations», that is an integral part of Peugeot brand identity. The outstanding narcisistic and unscrupulous Accorsi, but also and mainly self-mocking, is the main character of a funny and fascinating trip in the world of the emotions. The web serie tells the day of the most important test sample of his whole life: the prologue is common to each episode, meanwhile the daily perfomance changes on the basis of the sensation with whom the character chose – aboard the Peugeot automotive – the way to go to the casting. The 3 first episodes were realeased on the 15 of February, and the others 3 were published individualy one week after the other. On the devoted website http://www.peugeotsensationdriver.it the users were able to interact with the prologue through a freeze frame thanks to a «sliding doors» style. …

Client / Peugeot, Italy Agency / Havas, Milan Awards / ADCI, Bronze       Google / Reach Media Gallery https://www.richmediagallery.com/detailPage?id=13213

Client / Campari / Italy Agency / Havas Worldwide / Milan     With the aim to support the launch of Appleton Estate Jamaica Rum in Italy, the Campari Group commissioned Havas Worldwide Milan to design the creative concept and build a strategic activity that can engage users with an unconventional high viral potential. Thus was born The Chiringuito Appleton Rum launched with #mollotutto, which will provide an opportunity, in February 2015, to experience the atmosphere at the Jamaican Chiringuito Appleton and explore Jamaica and its traditions. Promoted on the web and supported by social channels and a viral video campaign on air since September 2014, the initiative will provide an opportunity for professional people who want to throw the daily routine behind and get through the challenge launched by Appleton Estate Rum. All applicants could open their candidacy on the digital platform until September 20 by uploading a video presentation. Until October 18 there will be a phase of interview in which the top 30 candidates, identified by a screening, will be interviewed to determine the 10 finalists. In the final …