All posts filed under: integrated campaigns

Appleton Rum / Dream Job

Client / Campari / Italy Agency / Havas Worldwide / Milan     With the aim to support the launch of Appleton Estate Jamaica Rum in Italy, the Campari Group commissioned Havas Worldwide Milan to design the creative concept and build a strategic activity that can engage users with an unconventional high viral potential. Thus was born The Chiringuito Appleton Rum launched with #mollotutto, which will provide an opportunity, in February 2015, to experience the atmosphere at the Jamaican Chiringuito Appleton and explore Jamaica and its traditions. Promoted on the web and supported by social channels and a viral video campaign on air since September 2014, the initiative will provide an opportunity for professional people who want to throw the daily routine behind and get through the challenge launched by Appleton Estate Rum. All applicants could open their candidacy on the digital platform until September 20 by uploading a video presentation. Until October 18 there will be a phase of interview in which the top 30 candidates, identified by a screening, will be interviewed to determine the 10 finalists. In the final …