All posts filed under: integrated campaigns

Maserati Levante / Global Digital Premiere

Client Maserati Agency Independent Ideas Production Company Monogrid Director Fabrizio Accettulli Dop Virtual Production Lucio Pontoni Dop Premiere Stefano Bella Maserati continues its evolutionary path towards the complete electrification of the range, with the new Levante Hybrid. The new hybrid SUV is unveiled 360 degrees in a spectacular global digital preview: “Performance Charged. Nicki Shields (Broadcaster and Journalist) launches an unprecedented and fascinating performance by Dardust, pianist, composer and producer who was inspired by the Maserati sound to compose a new original song. We will be welcomed by David Beckham, Global Brand Ambassador, new entry in the Maserati world. A beam of light, generated by the car itself, will lead us through fascinating boundless scenarios that extend on any road.

Appleton Rum / Dream Job

Client / Campari / Italy Agency / Havas Worldwide / Milan     With the aim to support the launch of Appleton Estate Jamaica Rum in Italy, the Campari Group commissioned Havas Worldwide Milan to design the creative concept and build a strategic activity that can engage users with an unconventional high viral potential. Thus was born The Chiringuito Appleton Rum launched with #mollotutto, which will provide an opportunity, in February 2015, to experience the atmosphere at the Jamaican Chiringuito Appleton and explore Jamaica and its traditions. Promoted on the web and supported by social channels and a viral video campaign on air since September 2014, the initiative will provide an opportunity for professional people who want to throw the daily routine behind and get through the challenge launched by Appleton Estate Rum. All applicants could open their candidacy on the digital platform until September 20 by uploading a video presentation. Until October 18 there will be a phase of interview in which the top 30 candidates, identified by a screening, will be interviewed to determine the 10 finalists. In the final …