integrated campaigns

Peugeot Sensationdriver by Stefano Accorsi


  • Client / Peugeot, Italy
  • Agency / Havas, Milan
  • Director / Stefano Accorsi
  • Production Company / Think Cattleya
  • Awards / Bronze Cyber ADCI, Shortlist Branded Content ADCI


#sensationdriver is a branded content project focusing on the concept of «sensations», that is an integral part of Peugeot brand identity.

The outstanding narcisistic and unscrupulous Accorsi, but also and mainly self-mocking, is the main character of a funny and fascinating trip in the world of the emotions. The web serie tells the day of the most important test sample of his whole life: the prologue is common to each episode, meanwhile the daily perfomance changes on the basis of the sensation with whom the character chose – aboard the Peugeot automotive – the way to go to the casting.

The 3 first episodes were realeased on the 15 of February, and the others 3 were published individualy one week after the other.

On the devoted website the users were able to interact with the prologue through a freeze frame thanks to a «sliding doors» style. By unlocking it you could have access to the rest of the episodes and chose the desired emotion to feel.
The storytelling and the extra contents from the website enhanced and completed the project. Whereas the display campaign helped to amplify the xxx till a 600.000 averaged hits per episode.