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  • The Love We Owe / Sam & The Black Seas / Music Video

    di bothweb

    screenplay and direction / Erick Loi, Paolo Maccarini, Both post productions / Toboga, Milan music / Sam & The Black Seas A love story between a girl and a dummy. It starts from elementary school and, like in the best fairytales, goes on untill the adult age. Video for the song “The love we owe” by Sam & The Black Seas, the story in some way try...

    26 giugno 2015
    direction
  • The Game / Sam & The Black Seas / Music Video

    di bothweb

    “The Game” is the second single released on the Atomic Fat label and was mixed by Matteo Sandri at Mono Studio and mastered by Giovanni Versari at the La Maestà studio. It is the story of a man looking at himself and feeling displeased. He is always searching for something new, maybe better. This is a story of attempts, of anger, of dreams and of...

    25 giugno 2015
    direction
  • Something Went Wrong / Short Movie

    di bothweb

    A guy is about to do something that will definitely regret. He wanders through the city at night, thinking about all the choices that led him to make that decision. He will discover that when everything goes wrong, something can go even worse.          Based on a story by Dario Villa screenplay and direction / Erick Loi, Paolo Maccarini, Both director...

    11 marzo 2015
    direction
  • Vogue.it / Perception / Fashion Movie

    di bothweb

    Can we judge a book by it’s cover? It depends. We wanted play on this idiom, unhinging the metaphor and demonstrating one of the highest power of fashion: to give people the possibility to gain the appearance and personality they desire, allowing them to play out and realize their sexuality identity, being perceived as something else than themselves. Fashion can make one be what...

    27 ottobre 2014
    Comments 0
    direction, music

TV Commercials

9 ottobre 2020

Ifis Bank

Client / Ifis Bank Agency / Independent Ideas Production Company / Haibun Director / Danxzen + Bax Post Photo...

di bothweb
9 ottobre 2020

Juventus / App

Client / Juventus Agency / Independent Ideas Production Company / Indaco Director / Nicholas Pezzarossi Launch of the new...

di bothweb
24 ottobre 2016

No_Code / Mantra

Director’s cut / Client / Tod’s Agency / Independent Ideas Production Company / Karen Film Director / Alberto Colombo...

di bothweb
22 ottobre 2016

Abarth / Scorpioneoro

Client / FCA Production Company / Oltrefargo Agency / Independent Ideas Director / Alberto Colombo Director of Photography /...

di bothweb
20 ottobre 2016

Citroën / DS4

In 2011, Citroën Worldwide launched a new car. By temperament “maverick” it comes out of the box of the...

di bothweb
Comments 0
22 giugno 2016

Campari Creation by Paolo Sorrentino

  Client / Davide Campari, Italy Agency / Havas, Milan Director / Paolo Sorrentino Music / Pleasure, Feist Production...

di bothweb
21 giugno 2016

Peugeot 208 / Connected Energy

The heart of the campaign is the perfect driver’s connection to the road and with the outside world, thanks...

di bothweb
6 aprile 2016

Camparisoda / Hook Up

  Client / Campari S.p.a Agency / Havas Worldwide, Milan Director / Ne-o, London Production Company / Stink, London –...

di bothweb
23 ottobre 2014

Campari / Cocktail Recipes

Client / Campari / Italy Agency / Havas Worldwide / Milan Director / Alberto Colombo   The creative idea...

di bothweb
Comments 0
21 ottobre 2014

Camparisoda / Celebrating Friendship

  Client / Campari Agency / Havas Worldwide / Milan Director / Giuseppe Capotondi Award / Grand Prix NC...

di bothweb
Comments 0
20 ottobre 2014

Magnum / I am what I am

Client / Unilever/ Europe Agency / McCann Erickson / Milan Director / Mehdi Norowsian / RSA / London Award...

di bothweb
Comments 0
19 ottobre 2014

Abarth / Legend

Client / Abarth, FCA Agency / Independent Ideas Production Company / Haibun Director / Alessio Fava DOP / Alessandro...

di bothweb

Print

13 settembre 2016

Moma Studios / Music Has Changed

  Client / Moma Studios, Milan Agency / Havas Worldwide, Milan Photographer / Davide Bellocchio 3D Artist / Marco Sarno Award...

di bothweb
24 ottobre 2014

Legambiente / Calendar

Client / Legambiente Agency / Havas Worldwide / Milan Photographer / LSD / Milan Award / Short List Cannes...

di bothweb
Comments 0
24 ottobre 2014

Consorcio / Tuna in water only

  Client / Consorcio / Italy Agency / McCann Erickson / Milan Photographer / LSD / Milan Award /...

di bothweb
Comments 0
23 ottobre 2014

Durex / Whatever is on your mind

Client / SSL / Italy Agency / McCann Erickson / Milan Illustrator / Sergi Sanchez / Barcelona Award /...

di bothweb
Comments 0
22 ottobre 2014

Teuco / Wonderland

Client / Teuco / Europe Agency / McCann Erickson / Milan Photographer / Luciana Val & Franco Musso /...

di bothweb
Comments 0
22 ottobre 2014

Grazia Magazine / Details

Agency / McCann Erickson / Milan Client / Mondadori / Italy Photographer / Davide Bellocchio / Shangai Awards /...

di bothweb
Comments 0
22 ottobre 2014

Magnum / I am what I am

Client / Unilever / Europe Agency / McCann Erickson / Milan Photographer / Eugenio Recuenco / Madrid Award / ADCI      ...

di bothweb
Comments 0

Integrated & Digital Campaigns

16 Maggio 2020

Maserati Levante / Global Digital Premiere

Client Maserati Agency Independent Ideas Production Company Monogrid Director Fabrizio Accettulli Dop Virtual Production Lucio Pontoni Dop Premiere Stefano...

di bothweb
12 ottobre 2016

Peugeot Sensationdriver by Stefano Accorsi

  Client / Peugeot, Italy Agency / Havas, Milan Director / Stefano Accorsi Production Company / Think Cattleya Awards...

di bothweb

Design

19 novembre 2020

Bottega Veneta / The Invisible Store

Bottega Veneta’s brand identity is built on subtlety and the confidence of understatement. Shanghai. The Italian brand will be...

di bothweb
24 ottobre 2020

Milla Jovovich & Campari / Calendar 2012 / Maya Prophecy

Client / Campari / Worldwide Agency / Havas Worldwide / Milan Photographer / Dimitri Daniloff / Paris Talent /...

di bothweb
Comments 0
3 giugno 2015

Camparisoda Limited Edition

Client / Campari, Milan Agency / Havas WW, Milan Awards / ADCI, Silver / Published On 200 Best Packaging Design 2017/18 Lürzer’s Archive...

di bothweb
28 novembre 2014

Ferrarelle / Life Inside

  Client / Ferrarelle s.p.a / Italy Agency / Havas Worldwide / Milan Digital Artist / Diemick / Milan Award / Published on Lürzer’s Archive / Silver ADCI   others   PRESS...

di bothweb
25 novembre 2014

Havas / Customize Your Website

Client / Havas Milan Digital Dept. Agency / Havas Milan Designer / Erick Loi

di bothweb

About

Senza categoria

ERICK LOI / Creative Director / Director Abarth, Bacardi, BMW, Campari, Citröen, CocaCola, Costa Crociere, Ikea, Juventus FC, Ferrarelle Water, Ferrero, Legambiente, L’Oreal, Martini, Peugeot, Saiwa, TIM, Tod’s, Unilever,...

16 Maggio 2021

Lürzer's Archive

Lürzer's Archive

Client / Ferrarelle s.p.a / Italy Agency / Havas Worldwide / Milan Digital Artist / Diemick / Milan Award / Silver ADCI _________________________________________________________________ Client / SSL / Italy Agency / McCann Erickson / Milan Illustrator / Sergi Sanchez / Barcelona...

18 giugno 2015
Comments 0

7th art

Cinema

4 Single Fathers / Opening Credits

Client / Indiana Production Agency / The Hatch Studio / Milan Animator / Macaia / Berlin   4 Single Fathers is a comedy/drama about four Italian single fathers trying...

24 ottobre 2014
Comments 0
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