The heart of the campaign is the perfect driver’s connection to the road and with the outside world, thanks to on-board technologies.

The TV spot shot in Cape Town shows all this with a humorous hyperbole: the fingers of the driver have a “superpower” that makes him have full control of everything that happens outside the car, and make it able to take action at a distance, to break the monotony of a party on the terrace and deal a strong blow to the sparring partner in a gym.

• Agency Havas Milan + BETC Paris
• Client Peugeot Intl
• Director Thomas Garber
• Production Company Moonwalk Films
• Music The Girl / The Kungs