The heart of the campaign is the perfect driver’s connection to the road and with the outside world, thanks to on-board technologies.
The TV spot shot in Cape Town shows all this with a humorous hyperbole: the fingers of the driver have a “superpower” that makes him have full control of everything that happens outside the car, and make it able to take action at a distance, to break the monotony of a party on the terrace and deal a strong blow to the sparring partner in a gym.
- Agency Havas Milan + BETC Paris
- Client Peugeot Intl
- Director Thomas Garber
- Production Company Moonwalk Films
- Music The Girl / The Kungs