tv commercials

Camparisoda / Hook Up


  • ClientCampari S.p.a
  • Agency / Havas Worldwide, Milan
  • Director / Ne-o, London
  • Production Company / Stink, London – Filmmaster, Milan
  • Post Production / Glassworks, London
  • MusicGet fresh with you – Teddybears Feat. Redfox.
  • Awards / ADCI, Shortlist


Campari Soda, the iconic Italian aperitif brand, introduces a new alternative way to drink Camparisoda and to enjoy aperitif hours. The world Camparisoda mixes with other ingredients, it becomes more open and it lasts longer. The communication area stays on the topic of friendship but it evolves surprisingly as the product does.

With Camparisoda an aperitif with friends lasts longer.

Longer they drink Camparisoda, longer they stay together: friends will have more time to know each other better, to establish relationships, to chat and to “get closer”.

Aperitif lasts longer, friends get closer.