tv commercials

Campari Creation by Paolo Sorrentino


  • Client / Davide Campari, Italy
  • Agency / Havas, Milan
  • Director / Paolo Sorrentino
  • Music / Pleasure, Feist
  • Production Company / Filmmaster, Milan
  • Post Production / EDI, Milan


The commercial wants to rewrite in visionary a story that tells the creation of passion in the world. Campari’s film opens with two parallel stories: in a mysterious bar, the wise hands of a bartender create an American Campari, while in his atelier an artist creates a feminine figure who is becoming the first woman on earth. Right after our Eve meets for the first time a young man, Adam, in a timeless place.