- Client / Davide Campari, Italy
- Agency / Havas, Milan
- Director / Paolo Sorrentino
- Music / Pleasure, Feist
- Production Company / Filmmaster, Milan
- Post Production / EDI, Milan
The commercial wants to rewrite in visionary a story that tells the creation of passion in the world. Campari’s film opens with two parallel stories: in a mysterious bar, the wise hands of a bartender create an American Campari, while in his atelier an artist creates a feminine figure who is becoming the first woman on earth. Right after our Eve meets for the first time a young man, Adam, in a timeless place.