- Client / Campari / Italy
- Agency / Havas Worldwide / Milan
- Director / Alberto Colombo
The creative idea is developed around the concept of the aperitif, understood as a unique moment. If it is true that the duration of an instant depends on the intensity with which is experienced, the new film Campari dilate the nuances typical aperitif.
An exchange of glances, unforeseen and unexpected encounters are a mix of experiences that revolve around the new cocktail.
For the launch of the new Campari Orange Passion dedicated to home consumption
and out of the bar, Campari realized a new spot that perform
with surprise effect on the recognition and success of the commercial launch
Campari Orange Passion on TV in the previous two years.