All posts filed under: tv commercials

Camparisoda / Celebrating Friendship

  Client / Campari Agency / Havas Worldwide / Milan Director / Giuseppe Capotondi Award / Grand Prix NC Award     The commercial aims to be a celebration of sociability and complicity, typical features of people really close to each other. Camparisoda becomes the ingredient crisp and casual, the inevitable aperitif, ideal with this special moment to share with friends. The creative idea is developed around the product, capable of transforming a drink with old friends in a unique opportunity. A group of guys can be found at the local bar for a round of Camparisoda. From the daily routine of these guys we, attend the birth of synchrony, a rhythmic sequence of habits and complicity that generates movements linked together. Same time, same round. Everything happens in absolute simultaneity. Because when you’re close to your friends, you can predict their actions and conversations, with harmony all around.   backstage

TIM Brasil / 2016

  client / TIM, Brasil agency / Z+, Sao Paulo, Havas Worldwide, Milan director / Fabio Soares + Thiago Eva dop / Vitor Amati production company / Equipe BossaNovaFilms   translation You can complain about life…or do something about it and change it. Respect is a question of attitude. Some people have it, do you? I’m tired of promises. I want facts. Everyone makes mistakes. But admitting a mistake changes everything. Don’t tell me it’s not possible. I know everything is possible. Making a difference is inside each person. So, does anyone think like this? TIM is with you. With less promises and more facts. You wanted quality, TIM invested and built the biggest 4G coverage in Brazil. You wanted freedom, TIM simplified its plans. More respect and transparency to build a new story. A new brand. TIM. To evolve is to do things differently.