Autore: bothweb

Published by

ERICK LOI / Creative Director / Director International awarded Creative Director (Cannes Lions, Clio, Eurobest, Epica, ADCI, etc.) with a long experience in many global agencies. Abarth, Armani, BMW, Campari, Citröen, CocaCola, Costa Crociere, Ifis Bank, Ikea, Juventus FC, Ferrarelle Water, Ferrari, Ferrero, Legambiente, L’Oreal, Maserati, Peugeot, Saiwa, TIM, Tod’s, Unilever, Vitasnella, Vodafone, Windtre, and many other brands. I collaborate with PoliMi Design Milan and Accademia di Comunicazione teaching to the advertising classes. “Advertising like a way to explore and manage everything I ever need. Music, cinema, photography, graphics, design but above all the blending potential they keep within.” iolkcire@hotmail.com https://www.linkedin.com/in/erick-loi

4 Single Fathers / Opening Credits

Published by

Client / Indiana Production Agency / The Hatch Studio / Milan Animator / Macaia / Berlin   4 Single Fathers is a comedy/drama about four Italian single fathers trying to cope with American ex-wives, children, family, and new relationships, set in New York and Rome. Director: Paolo Monico Writers: Craig Carlisle, Gabriele Muccino, Liz Tuccillo Stars: Alessandro Gassman, Jeanine Bartel, Joe Urla, Francesco Queen http://www.imdb.com/title/tt1252289/  

Campari / We Are Cinema

Published by

Campari returns to the Cannes Film Festival as an official partner and celebrates the passion for cinema with the new “We Are Cinema” international campaign. It all stems from the desire to give each of us an active role: we don’t just watch cinema, we participate in its creation. We are the protagonists of our own lives. The voice of a screenwriter accompanies a multitude of very short scenes with a typically cinematic tone, elevating everyday scenes to moments of inspiration, celebrating the stories of unique characters, and transforming real life into unforgettable moments.

Santa Maria Novella / Giardini Medicei

Published by

To reveal the “Giardini Medicei” eau de parfums line: the collection that celebrates Officina Profumo-Farmaceutica Santa Maria Novella’s commitment to preserving its indissoluble bond with Florence and its oldest and most secret fragrances, the global campaign captures the essence of the Medici Gardens: a labyrinth of historical references and creative stimuli, transforming the search for the four eau de parfums into an extraordinary visual experience amidst the splendor of the gardens of the De’ Medici dynasty, where an ancient secret is hidden: essences and rare plants have been protected by the mazes of these gardens since the Renaissance.

Maserati Grecale / Global Premiere

Published by

Maserati Grecale, the new Maserati SUV that turns your everyday into something exceptional. We created an up-to-the-mark Global Premiere starring world-class actors like Alessandro Borghi and Matilda De Angelis. They challenged each other to show who loves and understands Maserati the most, transforming the launch of a new car into a cinematic performance. TRAILER

Bottega Veneta / The Invisible Store

Published by

Bottega Veneta’s brand identity is built on subtlety and the confidence of understatement. Shanghai. The Italian brand will be present at Plaza 66, in the heart of the Chinese metropolis, with The invisible shop. As the name suggests, the new concept store is almost invisible. Without sporting logos, the pop-up blends perfectly with the reflections of the windows of competing brands, going almost completely unnoticed. In contrast to a world where pop-up branding is often very strong, the maison’s new space deliberately transcends the idea of physical limitation, reflecting the true essence of discretion and sensuality, and subverting the very perception of see-through. Agency / Independent Ideas, Publicis Client / Bottega Veneta Awards / Silver + Bronze Cannes Lions / Silver + Bronze Clio Awards / Silver + Bronze Eurobest / Gold + Silver + Short ADCI / Shortlist Andy Awards / Shortlist D&AD

Juventus / App

Published by

Client / Juventus Agency / Independent Ideas Production Company / Indaco Director / Nicholas Pezzarossi Launch of the new Digital Ecosystem by Juventus: a renewed website and a new official App to connect the users to all the black and white world, wherever they are.

Maserati Levante / Global Digital Premiere

Published by

Client Maserati Agency Independent Ideas Production Company Monogrid Director Fabrizio Accettulli Dop Virtual Production Lucio Pontoni Dop Premiere Stefano Bella Maserati continues its evolutionary path towards the complete electrification of the range, with the new Levante Hybrid. The new hybrid SUV is unveiled 360 degrees in a spectacular global digital preview: “Performance Charged. Nicki Shields (Broadcaster and Journalist) launches an unprecedented and fascinating performance by Dardust, pianist, composer and producer who was inspired by the Maserati sound to compose a new original song. We will be welcomed by David Beckham, Global Brand Ambassador, new entry in the Maserati world. A beam of light, generated by the car itself, will lead us through fascinating boundless scenarios that extend on any road.

No_Code / Mantra

Published by

Director’s cut / Client / Tod’s Agency / Independent Ideas Production Company / Karen Film Director / Alberto Colombo Executive Producer / Tommaso Pellicci Director of Photography / Alessandro Pavoni Producer / Stefano Ottorino Set Designer / Benjamin Vlassenroot Stylist / Lea Bevilacqua Make-up Artist / Antonella Sorrenti Editor / Tania Bornacin Post Production / Davide Romanoni Casting Director / Martina Mozzillo Music / Francesco Fantini Award / Silver, Bronze, Shortlist, ADCI Special thanks Carlotta Mantelli for the voice. Life is a matter of codes. So is fashion: made of catwalks, seasons, styles and retail models defining the rules of the industry. No_Code is the capsule collection by Tod’s that challenges these rules, creating a label with unpredictable releases and an undefinable identity. Presented in Milan during the S/S 2019 fashion week, the No_Code video mantra investigates on the nature of the many codes we live with everyday. Video, photography, graphic design and other details of the film are all treated with a unique way of thinking: “know the rules, so you can challenge them.”