Client / Campari / Italy Agency / Havas Worldwide / Milan Director / Alberto Colombo   The creative idea is developed around the concept of the aperitif, understood as a unique moment.  If it is true that the duration of an instant depends on the intensity with which is experienced, the new film Campari dilate the nuances typical aperitif. An exchange of glances, unforeseen and unexpected encounters are a mix of experiences that revolve around the new cocktail.     For the launch of the new Campari Orange Passion dedicated to home consumption and out of the bar, Campari realized a new spot that perform with surprise effect on the recognition and success of the commercial launch Campari Orange Passion on TV in the previous two years.     BACKSTAGE

  Client / Campari Agency / Havas Worldwide / Milan Director / Giuseppe Capotondi Award / Grand Prix NC Award     The commercial aims to be a celebration of sociability and complicity, typical features of people really close to each other. Camparisoda becomes the ingredient crisp and casual, the inevitable aperitif, ideal with this special moment to share with friends. The creative idea is developed around the product, capable of transforming a drink with old friends in a unique opportunity. A group of guys can be found at the local bar for a round of Camparisoda. From the daily routine of these guys we, attend the birth of synchrony, a rhythmic sequence of habits and complicity that generates movements linked together. Same time, same round. Everything happens in absolute simultaneity. Because when you’re close to your friends, you can predict their actions and conversations, with harmony all around.   backstage

Client / Unilever/ Europe Agency / McCann Erickson / Milan Director / Mehdi Norowsian / RSA / London Award / ADCI