Client / FCA Production Company / Oltrefargo Agency / Independent Ideas Director / Alberto Colombo Director of Photography / Alessandro Bolzoni Executive Producer / Federico Mazzola Producer / Nicolò Dragoni Editor / Tania Bornacin Post Production / Marcello Sanna e Band 3D Production / Rendermate Music / Francesco Fantini

In 2011, Citroën Worldwide launched a new car. By temperament “maverick” it comes out of the box of the international market with a powerful engine, with comfortable spaces, with practical dimensions. This is not an SUV, not a sedan, not a coupe. It ‘s another thing, is the new DS4. Client / Citroën Europe Agency / Havas Worldwide, Milan / H, Paris Director / Tom Kan / Quad / Paris Award / Le Club des DA

  Client / Davide Campari, Italy Agency / Havas, Milan Director / Paolo Sorrentino Music / Pleasure, Feist Production Company / Filmmaster, Milan Post Production / EDI, Milan   The commercial wants to rewrite in visionary a story that tells the creation of passion in the world. Campari’s film opens with two parallel stories: in a mysterious bar, the wise hands of a bartender create an American Campari, while in his atelier an artist creates a feminine figure who is becoming the first woman on earth. Right after our Eve meets for the first time a young man, Adam, in a timeless place. BACKSTAGE    

The heart of the campaign is the perfect driver’s connection to the road and with the outside world, thanks to on-board technologies. The TV spot shot in Cape Town shows all this with a humorous hyperbole: the fingers of the driver have a “superpower” that makes him have full control of everything that happens outside the car, and make it able to take action at a distance, to break the monotony of a party on the terrace and deal a strong blow to the sparring partner in a gym.   Agency Havas Milan + BETC Paris Client Peugeot Intl Director Thomas Garber Production Company Moonwalk Films Music The Girl / The Kungs

  Client / Campari S.p.a Agency / Havas Worldwide, Milan Director / Ne-o, London Production Company / Stink, London – Filmmaster, Milan Post Production / Glassworks, London Music / Get fresh with you – Teddybears Feat. Redfox. Awards / ADCI, Shortlist   Campari Soda, the iconic Italian aperitif brand, introduces a new alternative way to drink Camparisoda and to enjoy aperitif hours. The world Camparisoda mixes with other ingredients, it becomes more open and it lasts longer. The communication area stays on the topic of friendship but it evolves surprisingly as the product does. With Camparisoda an aperitif with friends lasts longer. Longer they drink Camparisoda, longer they stay together: friends will have more time to know each other better, to establish relationships, to chat and to “get closer”. Aperitif lasts longer, friends get closer.