Autore: bothweb

The Game / Sam & The Black Seas / Music Video

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“The Game” is the second single released on the Atomic Fat label and was mixed by Matteo Sandri at Mono Studio and mastered by Giovanni Versari at the La Maestà studio. It is the story of a man looking at himself and feeling displeased. He is always searching for something new, maybe better. This is a story of attempts, of anger, of dreams and of madness. Special thanks to Alberto Ponticelli for the drawings – (Marvel, Vertigo, Comix). http://www.albertoponticelli.com screenplay and direction / Erick Loi, Paolo Maccarini / Both dop / Fabio Casati assistant director / Paolo Bartoli set designer / Mirko Sala production company / The family / Milan post production / Band / Milan sound design / Enzo Casucci label / AtomicFat / London BACKSTAGE PRESS                

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Client / Ferrarelle s.p.a / Italy Agency / Havas Worldwide / Milan Digital Artist / Diemick / Milan Award / Silver ADCI _________________________________________________________________ Client / SSL / Italy Agency / McCann Erickson / Milan Illustrator / Sergi Sanchez / Barcelona Award / Silver, Bronze ADCI _________________________________________________________________ “Each week, the Ferrari legend in every detail.” Client / Gazzetta dello Sport / Italy Agency / McCann Erickson / Milan 3D Designer/ Alessandro Bavari _________________________________________________________________ Client / SSL / Italy Agency / McCann Erickson / Milan Illustrator / Sergi Sanchez / Barcelona Music / Pietro Paletti Award / Silver, Bronze ADCI _________________________________________________________________ Client / Weight Watchers / Italy Agency / McCann Erickson / Milan Photographer / Gabriele Inzaghi Award / Cristal, Bronze

Camparisoda Limited Edition

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Client / Campari, Milan Agency / Havas WW, Milan Awards / ADCI, Silver / Published On 200 Best Packaging Design 2017/18 Lürzer’s Archive   Camparisoda has always celebrated true friendship. Since 1932, the glass bottle designed by Depero is an icon of the Italian aperitif. Every day at 07:00 pm it encourages friends to stay together, as a social catalyst. To support the concept of a close friendship, this limited edition wears an unusual cover, tailor-made and characterized by a red velcro. Each toast will become a sharing moment defined by the Camparisoda unifying effect: friendships can not help but become even closer.   https://www.luerzersarchive.com/en/magazine/print-detail/davide-campari-64832.html      

Something Went Wrong / Short Movie

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A guy is about to do something that will definitely regret. He wanders through the city at night, thinking about all the choices that led him to make that decision. He will discover that when everything goes wrong, something can go even worse.          Based on a story by Dario Villa screenplay and direction / Erick Loi, Paolo Maccarini, Both director of photography / Davide Bellocchio camera assistant / Mattia Lunardi editing + color grading / Both sound design / Enzo Casucci music / Sam And The Black Seas      PRESS    STORYBOARD

Ferrarelle / Life Inside

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  Client / Ferrarelle s.p.a / Italy Agency / Havas Worldwide / Milan Digital Artist / Diemick / Milan Award / Published on Lürzer’s Archive / Silver ADCI   others   PRESS   in the city…

Appleton Rum / Dream Job

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Client / Campari / Italy Agency / Havas Worldwide / Milan     With the aim to support the launch of Appleton Estate Jamaica Rum in Italy, the Campari Group commissioned Havas Worldwide Milan to design the creative concept and build a strategic activity that can engage users with an unconventional high viral potential. Thus was born The Chiringuito Appleton Rum launched with #mollotutto, which will provide an opportunity, in February 2015, to experience the atmosphere at the Jamaican Chiringuito Appleton and explore Jamaica and its traditions. Promoted on the web and supported by social channels and a viral video campaign on air since September 2014, the initiative will provide an opportunity for professional people who want to throw the daily routine behind and get through the challenge launched by Appleton Estate Rum. All applicants could open their candidacy on the digital platform until September 20 by uploading a video presentation. Until October 18 there will be a phase of interview in which the top 30 candidates, identified by a screening, will be interviewed to determine the 10 finalists. In the final …

Vogue.it / Perception / Fashion Movie

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Can we judge a book by it’s cover? It depends. We wanted play on this idiom, unhinging the metaphor and demonstrating one of the highest power of fashion: to give people the possibility to gain the appearance and personality they desire, allowing them to play out and realize their sexuality identity, being perceived as something else than themselves. Fashion can make one be what he/she wishes to be. screenplay and direction / Erick Loi, Gabriele Inzaghi director of photography / Mauro Chiarello color grading / Toboga, Milan executive producer / Cristina Dell’Oro music / Nicolò Fragile / Gianfranco Clerici / Erick Loi BACKSTAGE STORYBOARD PRESS

Legambiente / Calendar

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Client / Legambiente Agency / Havas Worldwide / Milan Photographer / LSD / Milan Award / Short List Cannes Lions / Silver ADCI To celebrate its 30th anniversary, which fell at Christmas time, Legambiente draws attention to recycling and responsible consumption with a gift. Every 28 years, dates match. This proves that even an old calendar becomes new again. So, we created a special insert where people could remove the calendar to hang on the wall. A rubber stamp wished Happy Old Year and encouraged commitment to start the year with a resolution: RECYCLE.